5 Star Hotels Luxury News Marbella

From the Red Sea to the Mediterranean: Lars Pursche appointed General Manager at Kempinski Hotel Bahía, Estepona, in Spain

Kempinski Hotels has appointed Lars Pursche as the new general manager at Kempinski Hotel Bahía, Estepona. Joining the five-star international luxury hotel in Southern Spain from his latest position as General Manager of Kempinski Hotel Soma Bay in Egypt, Lars Pursche brings with him in-depth experience in the global hotel industry. The German native started with the luxury hotel brand in 2011 as Director of Sales & Marketing and was appointed General Manager of Kempinski Hotel Huizhou, China, in 2015. Since 2017, he successfully managed Kempinski Hotel Soma Bay on the shores of the Red Sea, where he led the team in delivering strong operational results and navigating the pandemic.

The team at Kempinski Hotel Bahía is pleased to welcome Lars as he continues to build on the hotel’s legacy of 23 years in Spain.

“After a number of years located in Egypt, I am delighted to be leading another outstanding hotel in a popular holiday destination here on the Costa del Sol,” stated Lars

Pursche, who joined the hotel a few weeks ago. “It is now time for us to focus on growth and welcoming guests from around the world as we continue to recover from the impactful last few years. I can already feel the positive energy of the hotel and its dedicated and motivated team members.”

Lars Pursche takes over the role of General Manager from Axel Bethke, who joined Kempinski Hotel Bahía in 2018.


Kempinski Hotel Bahía is nestled between the charming village of Estepona and the luxury town of Marbella, the five-star Kempinski Hotel Bahía welcomes guests on the Costa del Sol with a front-line beach position and incredible views over the Mediterranean, the coast of Africa and Gibraltar. With 145 rooms (including 17 suites), subtropical gardens and pools, various trendy culinary concepts and an exclusive Kempinski Spa, this holiday resort delivers the high quality and impeccable service Kempinski is known for. A meeting and events centre rounds off the manifold facilities.

Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Today the Kempinski Group operates 80 hotels and residences in 34 countries and currently has more than 25 prestigious projects under development around the globe.

Find Out More

Address: Kempinski Hotel Bahía, Carretera de Cadiz KM159, 29680 ESTEPONA, Malaga, Spain

Website: www.kempinski.com/en/marbella/hotel-bahia/