Genesis Expands Presence in the UK with the Opening of a New Studio in Edinburgh

Genesis the luxury car manufacturer has opened its third dedicated Genesis Studio in the UK, located in the Scottish capital. This marks a significant milestone in the brand’s expansion within the UK and the broader European market. The Studio, the first of its kind outside of London, is now open to the public.

Situated at 20-22 Multrees Walk, the new Studio finds its place in Edinburgh’s esteemed luxury retail destination. More than just a showroom, the Genesis Studios have been thoughtfully designed with a focus on Korean customer hospitality. This includes the introduction of the Genesis Personal Assistant, dedicated to attending to all customer needs throughout the buying and ownership experience.

Read our guide to the best luxury hotels in Edinburgh

Genesis brings premium cars with a luxury experience to Europe, establishing itself as a compelling alternative within the premium segment. With multiple award wins in 2022, the Korean brand is dedicated to hospitality and outstanding service, fostering sincere relationships with customers and respecting their most valuable luxury – their time.

Embodying the unique design language of ‘Athletic Elegance,’ the brand continues to strengthen its range of vehicles and services across Europe, introducing five premium luxury vehicles in 2021. In 2022, Genesis unveiled three electric vehicles, and starting from 2025, all-new Genesis vehicles will be purely electric as part of the brand’s vision for a sustainable future. Genesis is also committed to achieving carbon net zero by 2035.

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