Luxury News

Loyalty Programme Members Get Exclusive Offers From Luxury Brands With Dezerved

A new members-only online marketplace called Dezerved has just opened its doors to connect loyalty programme customers and closed communities with exclusive offers from luxury brands – such as luxury fashion retailer Farfetch – which shoppers can access with a combination of points or miles plus cash.

Once invited to join the exclusive Dezerved community, members can expect the unexpected: fantastic deals, one of a kind offers, exciting experiences, premium prizes and curated content. Current points or miles plus cash offers include 30% off with a luxury watch brand, up to 55% off with a leading electronics brand, and exclusive offers at luxury hotels and resorts – with offers due to be refreshed every month.

To launch the new platform, Dezerved has partnered with Lufthansa Miles & More – Europe’s leading frequent flyer and awards programme – and more loyalty programmes are due to come on board in the coming months. It has also debuted with a number of top -tier brands, including online luxury fashion platform Farfetch, Sony, Fitbit and Parmigiani Fleurier.

The added bonus for members? With only a small number of points needed to access amazing offers on the platform, shopping on Dezerved makes people’s points go further – with points typically worth 20 times what they would be if redeemed through traditional channels.

The platform has been created by Loylogic – the world’s leading innovator and creator of points experiences – to help loyalty programmes, their members and brands make the most of loyalty points during and after the pandemic. And shopping on Dezerved means programme members can make the most out of their pent-up miles or points – whether they’re travelling or not.