New York-based Sydell Group, in partnership with investment firm BTC, has announced plans to open a London outpost of Sydell Group’s award-winning NoMad hotel in Covent Garden. The property, a historical 19th century courthouse and police station, known as Bow Street Magistrates Court and Police Station, will be thoughtfully transformed into a ninetyone room hotel incorporating into its design many of the building’s architectural features. This will be the first NoMad outside of the United States where NoMad hotels in New York, Los Angeles and Las Vegas have received numerous awards and accolades and will continue NoMad’s tradition of offering gracious hospitality combined with understated elegance and comfort.
“We are thrilled to bring the NoMad to London, and we feel there could not be a better building for it,” said Andrew Zobler, Founder and CEO of Sydell Group, who is known for creating unique hotels that are deeply rooted in their location. “The NoMad has always been about combining tradition and architecture with a modern and urbane sensibility, so it is well suited for London, a city that has always captivated us.”
Inspired by the original materials, color palette and elaborate architecture of Bow Street Magistrates Court and Police Station, NoMad London will pay homage to the decorative traditions of England’s heritage while exploring the relationship between the New York and London art scenes. Distinctive design features will be incorporated into the hotel’s reimagined spaces, such as former jail cells transformed into a selection of guest rooms and the creation of a museum with rotating exhibitions honouring the history of the Metropolitan Police Force.
The interior transformation of the grade-II listed building will be done in collaboration with Robin Standefer and Stephen Alesch of New York-based interior design firm Roman and Williams, whose accolades include the prestigious 2014 National Design Award for excellence in their field. In addition to their award-winning hospitality work, the firm was recently selected to collaborate on the re-design of the British Galleries at The Metropolitan Museum of Art. The NoMad London will mark their first international hotel project.
As with the original NoMad New York, which opened in 2012, and the NoMad Los Angeles and
NoMad Las Vegas, which both opened in 2018, the London location will feature expansive food & beverage offerings under the direction of acclaimed chef Daniel Humm and restaurateur Will Guidara of 3 Michelin-starred Eleven Madison Park in New York, which ranked #1 in the 2017 list of ‘The World’s 50 Best Restaurants’.
NoMad London will also feature an art program conceived in collaboration with design studio bepoles, which will celebrate the influence of postwar American art and European avantgarde, exploring the exchange of creative ideas between London and New York. The hotel will also present the first NoMad lounge, an alluring space for guests to linger in well after dinner.
A prominent feature among Sydell Group’s portfolio of properties is the restoration and
reimagination of historic buildings into unique hospitality experiences, alongside award-winning food & beverage. Sydell Group’s first hotel in London was The Ned, a partnership with London based Soho House & Co set in the iconic former Midland Bank building in the City, which opened to numerous accolades in 2017.
Since opening in 2012, NoMad’s New York flagship has been celebrated around the world for its thoughtful restoration of a turn-of-the-century Beaux-Arts building into a beautiful hotel that fuses the traditions of Europe’s grand hotels with a modern approach to service. The NoMad London is scheduled to open in summer 2020.