Parfums Christian Dior And Chateau D’yquem Create L’or De Vie; The Creme De La Crème!

Grape Vines have been a powerful source of inspiration for Parfums Christian Dior for over 30 years and play a significant role in the latest and unique formula for the L’Or de Vie line. 

With nine years’ research and expertise from Dior Science, the L’Or de Vie formula has been enriched with sap from the fruits of the Bordeaux vineyard, Château d’Yquem, which is owned by the LVMH Group. This Bordeaux vineyard benefits from exceptional climatic and geographic conditions, resulting in renowned grand crus. 

The seasonal process is not simple or quick; vine shoots are harvested at the beginning of Spring when the grapevines are bleeding and the sap is at peak concentration. The Yquem sap is outstanding, and is the absolute life essence that irrigates the heart of the vine, giving it the strength to reawaken at the end of winter.

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It takes at least six months to dry the shoots to achieve maximum molecular richness. Dior Master Formulators have performed 17 different purification and extraction steps to double the concentration of Yquem sap in L’Or de Vie. Composed of 94% natural origin ingredients, the new formula has a generous melting texture and respects both the skin and the environment. Yquem sap reveals all its secrets of longevity in the new formulation of L’Or de Vie.

Inspired by the golden leaves of Château d’Yquem grapevines bathing in sunlight, the mythic L’Or de Vie line from Christian Dior Parfums is instantly recognisable. 

The recent iteration of L’Or de Vie has exceptional new properties and boasts the most powerful antioxidant protection ever and the Yquem sap nourishes and restores the skin resulting in youthful radiance and firmness.

A new vintage of L’Or de Vie La Cure is created each year and showcased as a limited edition. La Cure Vintage 2019 has a rare balance which can be attributed to the late harvest of firm and plump grapes which encapsulates the benefits of an exceptional spring and summer weather in the Sauternes region. With 88% natural origin ingredients, the formula includes the highest ever concentration of Yquem active ingredients. The incredibly rich texture hydrates the skin, leaving it slightly satiny. In just three months the skin is more toned and its youthful radiance restored. Nestled in a numbered case crafted in Dior ateliers, three luxurious wax-stamped bottles are sealed with golden thread, reprising the knot of vine shoots at the foot of Yquem vines.

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