Acqua Di Parma Launch Two New Formulations For An Italian-style Daily Routine

Acqua di Parma is one of the world’s luxury market leaders. With a heritage of over a hundred years the brand continues to produce real masterpieces of Italian craftsmanship. The BARBIERE Skincare is no exception. 

The Italian art of shaving is the natural expression of true male elegance and when combined with BARBIERE, the experience becomes even more rewarding. 

The new Multi-Action Face Cream and the new Refreshing Face Cleanser are two new specific formulations for men’s skin which enrich a variety of self-care that the modern man factors into his daily routine; from shaving, after-shave, beard trim, hair care, styling products and facial treatment.  BARBIERE creates a simple daily routine and the result is a relaxed and impeccable look.

Read our guide to the best anti ageing skincare

To help prevent early aging, it is essential to protect the skin from the harmful effects that cause this such as Blue Light, a source of free radicals. Multi-Action Face Cream has been designed to combat exposure to digital screens and environmental agents, combines moisturising, smoothing and revitalising properties in a single formula whilst the Revitalising Face Cleanser provides purifying action against the effects of atmospheric factors and pollution. 

Aligned with line with the Maison’s sustainability plan, “Acqua di Parma Futura” both products are presented in an elegant and environmentally-friendly box of highly-prized FSC-certified cardboard. The screw pump of the Multi-Action Face Cream can be removed and separated from the glass bottle and part of the Refreshing Face Cleanser tube contains 50% recycled plastic (plastic recycled from post-consumer waste).

Refreshing Face Cleanser

Enjoy immediate freshness and personal wellbeing every day with this easy to apply face cleanser. Its creamy texture turns into a soft foam, when in contact with water, and removes impurities and pollution without dehydrating the skin. Its delicate formula contains Pumpkin Seed Oil and D-Panthenol, with a moisturising action, Elderflower Extract, with astringent and regenerating properties, and revitalising Rosemary Extract. After use, the pores appear less visible and the grain of the skin is refined, cleansed, and refreshed.

Multi-Action Face Cream

The high-performance formula combines moisturising, smoothing and revitalising properties and due to its light texture the cream absorbs rapidly into the skin without leaving a greasy feeling. Hyaluronic acid keeps the skin moisturised overtime. The revitalising combination of Niacinamide (B3) and Vitamin E counters free radicals. White Horehound Extract helps protect the skin from the harmful effects of pollution and the Blue Light emitted from digital screens and LEDs. Day by day the skin improves, is re-energised and moisturised.

The Multi-Action Face Cream costs £81 and the Refreshing Face Wash costs £28 and both are available from Selfridges.

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